Conventions of a magazine:

- The title

- date

- picture, centre of the cover

- subtitles 'How to be a recessionista

- barcode

Audience: Women in their twenties and thirties, probably middle class because it's an expensive magazine and the products advertised are expensive.

Institution: Vogue

Representation: Vogue represents women. The image on the screen is of a women and the text is pink which connotates femenism.

Ideology: the ideology is that women are free and independant and enjoy shopping so they'll want to read the magazine. Woman are also supposed to love gossip and fashion so they'll like vogue.

Language: there is a lot of alliteration, 'Style sensation', 'Beauty buys that won't break the bank', because it makes the subtitles catchy and it captures people's attention.