The audience of Mojo is probably an older generation as they use quite old bands, 'The Beatles' and don't feature more modern music. Mojo, as an instituton, is well known and is on line and has a TV channel. This is shown on the covers back covering the main title with part of the main image.
Colour is important in Mojo because it uses mainly white text and on one magazine the background is red which has connotations of power and danger whereas the other cover has a mainly dark background which contrasts well with the white and there aren't many other bright colours which are often associated with fashion magazines.
Mojo has an ideology where older music and bands are important. An example of media language that shows this is the main title, 'The Beatles - the album that shocked the world'.
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