Conventions of the Wire

The Wire has an ideology where music from the 'outer limit' is important. An example of media language that shows this is the colour scheme that the magazine uses. There is little colour and is mainly, grey black and white on all of the covers. The audience of the wire are music enthuasts who are mainly into avant rock, breakbeat, jazz, modern classic and electronica.
In only one of the covers are the artists featuring in the main image looking at the camera. The other covers main images, all include the artist looking away from the camera which represents them as rebellic and out of the ordinary because typically on the front cover of a music magazine the main image is of the artist looking into the camera.
Since 2003 the Wire, as an institution, has run a radio station as well as making and publishing magazines independantly.