Paste magazine has an audience of general music enthuasiasts but it has emphasis on alternative, Americana and indie rock. The audience for past magazine are also people that enjoy films and books as it features reviews on films and books as well as music.
Paste magazine has an ideology where arts in general are important as well as just music. An example of media language that shows this is the cover line, 'Our 4th Annual Art House Issue'.
On both covers the main image is of people looking into the camera in quite natural enviroments which helps reinforce the ideology and representation of the magazine. The main images of both magazines help define the target audience for the magazine as in one there are books and in the other one the model has a camera which shows that the magazine isn't just about music and helps add to the naturalistic feel of the magazine. The colour scheme also uses very natural colours: green, orange and brown, which helps the ideology and representation.
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