The main image on the cover is of a band which links in with the audience because the audience is probably music enthusiasts. Part of the mast head is covered by the artists head which shows that the magazine is well established because people still know what it is.
The institution controls the language, represention and ideology of the magazine. The band that is used as the main image are being represented as confident because they are staring into the camera and they have a confident and domineering pose.
The ideology of the text is the values that the text portrays. The title of the magazine is Rock Sound which shows that the ideology is of rock music and the audience will also be rock enthusiasts.
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